Which European markets do you specialize in?
We have extensive experience across all major European markets, including the DACH region (Germany, Austria, Switzerland), UK, France, Spain, Italy, and the Nordics. We also specialize in entry strategies for the growing tech hubs in Central and Eastern Europe. Our approach is always tailored to the specific countries that present the best opportunity for your product.
How long does a typical go-to-market project take?
The timeline varies depending on the complexity of the project, your industry, and the target markets. A typical engagement, from initial discovery to launch, can range from 3 to 6 months. We work with you to establish a realistic timeline that aligns with your business objectives and ensures all strategic preparations are thoroughly completed for a successful launch.
What kind of companies do you work with?
We primarily partner with ambitious, growth-stage technology companies, including SaaS, FinTech, E-commerce, and Enterprise Software firms. Our ideal client has a proven product in their home market and is ready to make a significant, strategic investment in European expansion. We are best suited for businesses looking for a data-driven, long-term strategic partner.
How do you measure the success of a market launch?
Success is measured against the key performance indicators (KPIs) we define together during the initial strategy phase. These can include metrics like user acquisition cost (CAC), customer lifetime value (LTV), market share, lead generation, conversion rates, and revenue targets. We provide detailed analytics and reporting to track progress and demonstrate clear ROI on your investment.
What makes you different from other consulting firms?
Our key differentiator is our singular focus on go-to-market strategy for tech companies in Europe. We are not generalists. This specialization allows us to provide deeper, more relevant insights. We combine high-level strategy with hands-on execution support, acting as an extension of your team rather than just advisors. Our agile, data-driven methodology ensures strategies are practical and results-oriented.
What is your pricing model?
We operate on a project-based pricing model. After an initial consultation to understand your needs and scope, we provide a detailed proposal with a fixed fee for the entire project. This ensures transparency and predictability, with no hidden costs. We believe in pricing for value and outcomes, not just for time.